What we are executing
- Complete/optimize Toronto Central GBP (categories, services, description, media, Q&A)
- Repair NAP + hours drift (especially legacy Yonge St citations)
- Review velocity + reply discipline to lift rating and Map Pack prominence
- Posts/photos cadence; Midtown geo copy on site + GBP
- Citation build for Toronto Central only
Out of scope: inventing a downtown storefront; positioning as non-surgical rhinoplasty; merging Newmarket into Toronto GBP.
Profile completeness & optimization
- Name includes practice + Rhinoplasty — good keyword signal; keep specialty clear without keyword stuffing
- Confirm primary website URL is rhinoplastytoronto.ca (not only rivalcosmeticsurgery.com)
- Services list should mirror surgical menu: primary rhinoplasty, revision, functional/septorhinoplasty, alar base, ultrasonic/piezo, digital imaging consult
- Upload fresh exterior (Eglinton), waiting room, consult/imaging, OR facility (if allowed), and before/after albums with geo-neutral alt text
- Posts: 1–2× weekly — case themes, recovery tips, consult CTAs, Forest Hill / Midtown access notes
- Q&A: seed cost range, revision expertise, virtual consult rules, parking, subway (future Forest Hill station)
Category recommendations
- Primary: Plastic surgeon (or Facial plastic surgeon if available and more accurate in the category picker)
- Secondary: Cosmetic surgeon · Otolaryngologist / ENT · Medical clinic (only if truthful) · Doctor
- Avoid Spa / Med spa / Dermatologist as primary — wrong intent
Website (Screaming Frog)
- 1,346 crawl rows · ~320 indexable HTML 200
- 404s to fix: post-op PDF, holiday procedures blog, revision photo path, injectable rhinoplasty news URL
- Strong information architecture for rhinoplasty education; weak neighbourhood entity signals
- Two domains (rhinoplastytoronto.ca + rivalcosmeticsurgery.com) — keep NAP identical; prefer rhinoplastytoronto.ca as GBP website
Review strategy
- Target: steady new Google reviews monthly; reply to all within 48h (especially staffing complaints — visible in public aggregators)
- Ask post-op patients at 1–3 month mark with direct Google review link for Toronto listing
- Separate Newmarket review asks to the Newmarket GBP
Sources