Citation registration & NAP cleanup

Canonical NAP from Overview · kill legacy Yonge St listings

Critical inconsistency

Some directories still show 501–1881 Yonge St, Toronto, ON M4S 3C4 (legacy). Canonical now is 950 Eglinton Ave W, Toronto, ON M6C 2C2. Update or suppress every Yonge listing before adding new citations.

Hours: lock Mon–Fri 9:00–17:00 everywhere (site / llm-info). Reconcile any 8:30 start on aggregators.

High priority

Platform	Why	Action
Apple Business Connect	Apple Maps Canada	Claim Toronto Central; match NAP, hours, category, photos
Bing Places	Bing local + Copilot	Claim / verify Eglinton NAP
Yelp	Review/citation hybrid	Match NAP; reply to reviews
Yellow Pages Canada	Core Canada citation	Update address from any Yonge remnant
Facebook / Instagram location	Social NAP	@torontorhinoplasty — Eglinton address + phone
411.ca / Canada411	Directory	Claim + NAP
RateMDs / Healthgrades / Doctor directories	Physician discovery	Align name, address, phone; link website
CPSO / College public register	Trust	Ensure practice address matches public expectations where editable

Medium priority

HotFrog, Profile Canada — verify NAP
AAFPRS / CAFPRS find-a-surgeon listings
RealSelf (if active) — location + website

NAP to paste (Toronto Central)

Dr. Richard Rival – Cedarvale Aesthetic Surgery
950 Eglinton Ave W
Toronto, ON M6C 2C2
Canada
Phone: (866) 229-3223
Website: https://rhinoplastytoronto.ca/
Hours: Monday–Friday 9:00 a.m.–5:00 p.m.
Primary category: Plastic surgeon

Done when

No live high-authority citation still shows 1881 Yonge
Hours match 9:00–17:00 Mon–Fri
Newmarket listings use (905) 830-6711 only — never mixed into Toronto GBP
Listing URLs stored for the team