Dr. Rival · GBP SEO

GBP & local SEO — execution playbook

Live site · GBP share link · Screaming Frog crawl · Updated 2026-08-10

Purpose

Execution playbook for Dr. Richard Rival / Cedarvale Aesthetic Surgery (Toronto Central GBP). Goal: improve Map Pack visibility for Toronto rhinoplasty searches, with honest geography for Downtown vs Midtown. Track status on the action plan. High-confidence tasks only.

Canonical NAP — Toronto Central GBP

FieldUse on site, GBP, and citations
Business nameDr. Richard Rival – Cedarvale Aesthetic Surgery | Rhinoplasty
Address950 Eglinton Ave W, Toronto, ON M6C 2C2
Phone(866) 229-3223
Websitehttps://rhinoplastytoronto.ca/
Hours (site/llm-info)Mon–Fri 9:00–17:00 · Sat–Sun closed
Primary category (proposed)Plastic surgeon

Separate Newmarket office (581 Davis Dr, Suite 101 · (905) 830-6711) should remain its own GBP — do not merge phones or addresses into the Toronto listing.

Geography note (Downtown Toronto)

950 Eglinton Ave W sits in Midtown / Cedarvale–Forest Hill, not the Financial District / King–Queen downtown core. Google Maps proximity heavily weights Map Pack. Treat “Downtown Toronto” as a city-wide brand + organic goal; for local pack, prioritize Midtown/Eglinton relevance and city-level “rhinoplasty toronto” competitiveness. Do not invent a downtown street address.

Current baseline

Work order

  1. Audit & lock Toronto GBP completeness (categories, services, description, hours, photos, attributes)
  2. Fix NAP / hours across site + citations (kill Yonge St leftovers)
  3. Review velocity + owner replies (rating lift from ~4.4)
  4. Weekly GBP Posts + photo cadence; Q&A seeding
  5. On-site Midtown / Eglinton / Forest Hill geo reinforcement (not fake downtown)
  6. High-value citations + competitor Map Pack gap closing

Key files