Execution playbook for Dr. Richard Rival / Cedarvale Aesthetic Surgery (Toronto Central GBP). Goal: improve Map Pack visibility for Toronto rhinoplasty searches, with honest geography for Downtown vs Midtown. Track status on the action plan. High-confidence tasks only.
| Field | Use on site, GBP, and citations |
|---|---|
| Business name | Dr. Richard Rival – Cedarvale Aesthetic Surgery | Rhinoplasty |
| Address | 950 Eglinton Ave W, Toronto, ON M6C 2C2 |
| Phone | (866) 229-3223 |
| Website | https://rhinoplastytoronto.ca/ |
| Hours (site/llm-info) | Mon–Fri 9:00–17:00 · Sat–Sun closed |
| Primary category (proposed) | Plastic surgeon |
Separate Newmarket office (581 Davis Dr, Suite 101 · (905) 830-6711) should remain its own GBP — do not merge phones or addresses into the Toronto listing.
950 Eglinton Ave W sits in Midtown / Cedarvale–Forest Hill, not the Financial District / King–Queen downtown core. Google Maps proximity heavily weights Map Pack. Treat “Downtown Toronto” as a city-wide brand + organic goal; for local pack, prioritize Midtown/Eglinton relevance and city-level “rhinoplasty toronto” competitiveness. Do not invent a downtown street address.
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